Your Book Won’t Sell Without This One Thing...

March 10, 2025

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Today’s Newsletter at a Glance

  • A compelling hook grabs attention and makes your book irresistible to readers.

  • Your book isn’t just about selling copies; it’s a powerful tool for building your brand and attracting opportunities.

  • A well-positioned book continues to open doors for years, fueling business growth and media exposure.

Hi! I’m Travis Cody, a bestselling author and book-publishing strategist dedicated to helping entrepreneurs and experts turn their knowledge into powerful marketing tools. Through my Million Dollar Author system, I guide clients to create, publish, and promote bestselling books in just 90 days—unlocking new revenue streams, attracting high-ticket clients, and boosting their credibility.

Read on to discover how I help make it happen!

Why Your Book Needs a Compelling Hook

Have you ever picked up a book and instantly felt the urge to keep reading? That’s the power of a great hook.

A compelling hook is what makes your book irresistible. It’s the big idea that grabs your reader’s attention and makes them think, I need this! Without a strong hook, even the most well-written book can struggle to find an audience.

Your hook should address a deep, emotional need or problem your audience faces. It should be clear, concise, and immediately intriguing. The best hooks challenge conventional wisdom, introduce a fresh perspective, or promise a transformation.

If your book lacks a powerful hook, it won’t stand out in a crowded market. But when your hook is dialed in, it practically sells itself. A great hook makes marketing easier, builds curiosity, and keeps readers engaged from start to finish.

Want help crafting a powerful hook for your book? Hit reply and let’s brainstorm.

Writing a book isn’t just about selling copies—it’s about what comes after the book is out in the world.

Most authors stop at publishing, but the smartest ones leverage their book to create ongoing opportunities. A book is an incredible launchpad for building a personal brand, securing speaking engagements, attracting high-level clients, and even getting media coverage.

Think about it: a book introduces you to people who would have never known you existed. It establishes credibility, but more importantly, it positions you as an authority. The moment you become an author, doors open. You’ll be invited to speak at events, appear on podcasts, and work with clients who now see you as a top expert in your field.

Even years after publication, a well-positioned book continues to drive business. You can repurpose its content into articles, courses, and presentations—keeping your expertise in front of your audience without having to constantly create new material.

Want to create a long-term game plan for your book’s success? Reply to this email and let’s discuss.

Stay tuned for more insights and tips from my “All Things Hollywood”, "Bestseller by Design" and the “Million Dollar Author” platform. Your journey to becoming a successful author continues here!

Until next time...

Travis Cody,
Million Dollar Author

Publish and Sell Books Your Way

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Travis Cody
Screenwriter
16X Published Author
Helped 200+ Biz Owners Publish Their First Book, Generating $15M+ in Sales

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