You Wrote the Book! Now Use It to Open Doors

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Today’s Newsletter at a Glance

• Why book sales are only one small part of your publishing ROI.

• How to use your book as a credibility tool to open new doors.

• Real-world ways authors are landing speaking gigs and media using their books.

Hi! I’m Travis Cody, a bestselling author and book-publishing strategist dedicated to helping entrepreneurs and experts turn their knowledge into powerful marketing tools. Through my Million Dollar Author system, I guide clients to create, publish, and promote bestselling books in just 90 days...unlocking new revenue streams, attracting high-ticket clients, and boosting their credibility.

Read on to discover how I help make it happen!

Beyond the Bookstore: Turning Your Book Into a Business Tool

Many authors focus so much on writing and launching their book that they overlook what comes next...which is often where the real value lies.

Book sales are great, of course. But the true power of a book isn't just in how many copies you sell...it's in what the book makes possible after it’s written. A book can become a powerful authority amplifier, giving you credibility, positioning, and access to opportunities that were previously out of reach.

Think of your book as a credential that speaks for you in rooms that you're not yet in. It tells your story, clarifies your expertise, and makes it easier for others to introduce and advocate for you. It also builds trust quickly...something every event organizer, media producer, and potential partner is looking for when deciding who to feature, promote, or bring onstage.

One of the most common ways this plays out is through speaking opportunities. Whether you're looking to keynote a conference, run workshops, or get booked on panels, having a published book gives you an edge. It signals that you’ve thought deeply about your topic, that you have a framework or message worth hearing, and that you’re already contributing something meaningful to the conversation.

Similarly, media outlets are constantly looking for expert guests and contributors...but they’re flooded with pitches. A book instantly elevates your pitch. It gives journalists and producers a clear sense of who you are, what perspective you bring, and why their audience should care. Even better, it often gives them built-in soundbites they can quote or structure a segment around.

And then there’s the often-overlooked world of strategic partnerships. When you position your book in front of aligned business owners, podcasters, or platforms, you’re not just marketing a product...you’re building a bridge. The book becomes a reason to connect, collaborate, or co-create. It’s a door-opener that starts conversations at a higher level.

But all of this depends on one important shift: treating your book not as the finish line, but as the starting point for deeper positioning. That means being proactive. Reaching out. Offering your book to people who influence your ideal audience. Following up with a clear next step...whether that’s booking a call, inviting a collaboration, or sharing your speaker reel.

Your book isn't just a container for ideas. It's a strategic asset. When used intentionally, it can generate opportunities for years to come...not just because of what’s inside it, but because of what it says about you as a thought leader.

So, if you're wondering what to do after the launch, start here: Who needs to read this book...not just to be inspired, but to recognize you as the authority they’ve been looking for?

Until next time...

Travis Cody,
Million Dollar Author

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