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Why Your Business Card is Costing You Clients
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Clarity on your audience and their pain points is essential for writing a book that resonates.
Unlike a business card that gets discarded, a book stays with potential clients, building trust and positioning you as the go-to expert.
A well-written book naturally guides readers toward the next step, whether it’s joining a program, attending a workshop, or connecting with you directly. If your book isn’t doing this yet, it’s time to refine your messaging.
Hi! I’m Travis Cody, a bestselling author and book-publishing strategist dedicated to helping entrepreneurs and experts turn their knowledge into powerful marketing tools. Through my Million Dollar Author system, I guide clients to create, publish, and promote bestselling books in just 90 days—unlocking new revenue streams, attracting high-ticket clients, and boosting their credibility.
Read on to discover how I help make it happen!
The Key to Creating a Book People Can’t Stop Talking About
What separates a book that disappears into the void from one that becomes a must-read? The answer isn’t just marketing—it starts with how the book is written.
A book that sells itself does more than just share information; it captivates, inspires, and provides real transformation for the reader. Readers don’t buy books just for knowledge—they buy books because they want results. If your book can solve a pressing problem or fulfill a deep desire, it will naturally gain traction.
The most successful books speak directly to their target audience in a way that feels like a personal conversation. This is why clarity on your audience and their pain points is essential before you even write the first word. Writing with empathy, storytelling, and actionable insights makes your book valuable—valuable enough that readers recommend it to others.
Your book should be a tool, not just a piece of content. Guide your readers toward the next step—whether that’s joining your coaching program, attending your workshop, or connecting with you directly.
Want to refine your book’s messaging to ensure it resonates and sells? Let’s chat—just hit reply.
Most business owners waste time and money on networking events, hoping to make an impression with a handshake and a business card. But let’s be honest—how many business cards have you actually kept?
Now imagine instead of handing out a flimsy piece of cardstock, you hand someone your book.
A book is more than just a collection of pages—it’s your authority, your credibility, and your best sales tool, all wrapped into one. Unlike a business card, a book doesn’t get tossed in the trash. It stays on shelves, desks, and coffee tables. It keeps working for you long after you’ve left the room.
When your prospects read your book, they get a deeper understanding of your expertise. It builds trust without you having to “sell” yourself. By the time they reach out, they’re already convinced you’re the expert they need.
If you’re in business and don’t have a book yet, you’re leaving a massive opportunity on the table. Let’s change that.
Want to strategize your book idea? Hit reply and let’s talk.
Stay tuned for more insights and tips from my “All Things Hollywood”, "Bestseller by Design" and the “Million Dollar Author” platform. Your journey to becoming a successful author continues here!
Until next time...
Travis Cody,
Million Dollar Author
Use a Book to Grow Your Brand and Bank Account
Bring your ideas to life with Lulu.
Print high-quality books on demand
Sell directly to your audience using ecommerce plugins
Retain 100% of your profit and customer data
Get paid immediately
 | Travis Cody LinkedIn: @traviscody Instagram: @beingtraviscody |
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