Why Your Book Sales Are Dying (And How to Fix It)

Today’s Newsletter at a Glance

• Successful authors know book sales don’t stop after launch; they require long-term strategy.

• Integrate your book into your marketing, content creation, and industry trends to maintain visibility.

• Your book is a business asset that can generate revenue through consulting, speaking, licensing, and more.

Hi! I’m Travis Cody, a bestselling author and book-publishing strategist dedicated to helping entrepreneurs and experts turn their knowledge into powerful marketing tools. Through my Million Dollar Author system, I guide clients to create, publish, and promote bestselling books in just 90 days—unlocking new revenue streams, attracting high-ticket clients, and boosting their credibility.

Read on to discover how I help make it happen!

How to Keep Selling Your Book for Years to Come

Most authors treat their book launch like a sprint. They pour energy into pre-launch promotions, social media posts, and giveaways, expecting their book to sell itself after the initial push. But the most successful authors understand that book sales are a marathon.

Your book doesn’t have to fade into the background after the first few months. Instead, you can implement a long-term strategy that ensures it continues to generate leads, sales, and opportunities for years to come. The secret? Treat your book like a cornerstone of your marketing, not just a one-time project.

Start by continually integrating your book into your marketing efforts. Reference it in your social media posts, emails, and speaking engagements. Whenever you appear on podcasts or in media interviews, mention your book as a valuable resource. Make sure you link your book to broader conversations happening in your industry. If there’s a trending topic that relates to your expertise, write an article or create a video tying it back to the insights in your book.

You can also create fresh content that keeps your book relevant. Write blog posts that expand on its topics, create video content around its key ideas, or offer live workshops that use the book as a foundation. Another effective tactic is running periodic promotions—seasonal discounts, limited-time bonuses, or new editions that add exclusive content. The more ways you keep your book in front of people, the more it continues to sell.

And don’t forget about repackaging. You can turn your book into an audiobook, a workbook, or even an online course. These formats help new audiences discover your content in ways that fit their learning preferences. By repurposing your book into multiple forms of media, you can reach a wider audience and extend its lifespan indefinitely.

Want a plan to keep your book selling long-term? Let’s strategize—hit reply.

Most people think the only way to make money from a book is by selling copies. That couldn’t be further from the truth. Your book is more than just a product—it’s an entire business opportunity waiting to be unlocked.

Beyond simple book sales, your book can open doors to premium consulting services, live workshops, membership programs, and corporate partnerships. Businesses are constantly searching for expert knowledge, and if your book delivers real value, companies will pay for access to that expertise. Licensing your content or using it as a training manual for corporations can bring in lucrative revenue streams you never even considered.

Public speaking is another game-changer. A published book instantly makes you a desirable speaker for industry events, conferences, and corporate training. Companies, organizations, and associations are willing to pay high fees for expert speakers, and your book provides the authority you need to command that stage.

Your book is more than just words on a page—it’s an asset that, when positioned correctly, can generate multiple revenue streams.

Need help creating a strategy to monetize your book? Hit reply and let’s talk.

Stay tuned for more insights and tips from my “All Things Hollywood”, "Bestseller by Design" and the “Million Dollar Author” platform. Your journey to becoming a successful author continues here!

Until next time...

Travis Cody,
Million Dollar Author

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