The Expert/Authority Positioning Book: Your New Business Card

Today’s Newsletter at a Glance

• A book is a memorable and impactful alternative to traditional business cards.

• The Expert/Authority Positioning Book type of book establishes you as a thought leader in your industry, providing credibility, client attraction, media opportunities, and better speaking engagements.

• Information on Get a Grip with Terry DuPont - a course designed to help business owners prepare for selling or transitioning their business.

Hi! I’m Travis Cody, a bestselling author and book-publishing strategist dedicated to helping entrepreneurs and experts turn their knowledge into powerful marketing tools. Through my Million Dollar Author system, I guide clients to create, publish, and promote bestselling books in just 90 days—unlocking new revenue streams, attracting high-ticket clients, and boosting their credibility.

Read on to discover how I help make it happen!

The Expert/Authority Positioning Book: Your New Business Card

In a previous newsletter, we explored the various types of books and why not all are suited for entrepreneurs. Today, we focus on the Expert/Authority Positioning Book—the ultimate tool for business growth.

Expert/Authority Positioning Book
An Expert/Authority Positioning Book establishes you as a master in your field. It leverages your story, experience, process, and case studies to build instant credibility. Here’s why it matters:

1. Credibility Builder: A bestselling book positions you as an expert, setting you apart from competitors.

2. Media Appearances: A book can get you radio, TV, and podcast appearances.

3. Speaking Engagements: Better speaking opportunities come your way.

4. Client Attraction: More clients will seek your expertise.

5. Thought Leadership: You become a respected thought leader in your industry.

The New Business Card
Think about conferences and big events. You meet people, exchange business cards, and often forget about them. Now, imagine handing out a book instead. Books are special and memorable. When you give someone a book with your contact details, they are unlikely to discard it. It positions you far ahead of your competition.

Making Money with Your Book
Most people don’t realize it, but there are numerous ways to monetize your book. Here are a few:

1. Royalties from Sales: While not significant for non-fiction, royalties can still add up.

2. Freemium Model: Publish your book for free on platforms like Amazon and monetize through audiobooks or offer valuable content in exchange for email addresses.

3. Crowdfunding: Platforms like Kickstarter can help you raise funds before publishing.

4. Bulk Sales: Sell your book in bulk to corporations, libraries, or through direct mail.

5. Digital Sales: Turn your book into a course or program and sell it at a premium price.

The right book can transform your business. It’s not just about sales but about positioning, credibility, and influence.

Stay tuned for more insights and tips from my “All Things Hollywood”, "Bestseller by Design" and the “Million Dollar Author” platform. Your journey to becoming a successful author continues here!

Get a Grip Course with Terry DuPont

This is your final opportunity to enroll in Get a Grip and secure your business's future. Terry Dupont’s 7-week program equips you with the strategies and tools to build value in your business and plan a successful exit.

The Get a Grip course is designed to help business owners prepare for selling or transitioning their business within the next 3–5 years.

Don't miss out on this chance to take control of your business's destiny. Enroll in Get a Grip today and start your journey towards a successful transition.

Contact Terry at his website to learn more or schedule a call with him, before enrollment closes!

Stop Being the Best-Kept Secret in Your Industry

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This attention into followers.
And followers into customers.

Turn ONE conversation into WEEKS of authority-building content, that actually sounds like you. From idea to monetization.

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