If Your Business Feels Like Groundhog Day...

Today’s Newsletter at a Glance

• Why “the same week again” is either your biggest warning sign or your biggest advantage

• The two loops that keep entrepreneurs stuck (and the one loop that makes growth inevitable)

• A simple Monday reset to turn repetition into compounding results

Hi! I’m Travis Cody, a bestselling author and book-publishing strategist dedicated to helping entrepreneurs and experts turn their knowledge into powerful marketing tools. Through my Million Dollar Author system, I guide clients to create, publish, and promote bestselling books in just 90 days—unlocking new revenue streams, attracting high-ticket clients, and boosting their credibility.

Read on to discover how I help make it happen!

Escaping the Entrepreneur Loop

If you’re reading this on Monday, February 2, 2026, it’s Groundhog Day. Which is basically the holiday version of that moment when you open your laptop, stare at your calendar, and realize you have done this exact Monday before. Same client fires. Same half-finished follow-ups. Same marketing you meant to post last week. Same “I’ll get to it when things calm down” promise you have been making since… the invention of email.

In the movie Groundhog Day, Bill Murray’s character gets trapped in a loop. The funny part is he tries everything to escape it, except the one thing that actually works: changing who he is inside the loop. That’s the entrepreneur trap in a nutshell. Most people think growth comes from a big break. A new strategy. A new platform. A new shiny object that fixes everything. The truth is less exciting and way more profitable: your results change when your weekly loop changes.

There are really three types of loops. The first is the “busy loop,” where you repeat a week full of motion but very little leverage. You answer everything, say yes to too much, do work that could be systemized, and call it productivity. The second is the “avoidance loop,” where you repeat the same intentions and never quite ship the thing that would move the needle, because it feels exposed to be seen. The third is the “compounding loop,” where you repeat a small set of high-leverage actions so consistently that the business starts paying you back with interest.

This is where book marketing and authority-building become unfair advantages. The secret isn’t “write more,” “post more,” or “be everywhere.” It’s repeating the right message to the right audience until it sticks, while you tighten it week by week. The author is the product, not the book. The book is the proof. The weekly loop is the machine that turns proof into clients, partnerships, speaking invites, and opportunities that never show up when your marketing is random.

Here’s a simple DIY Monday reset you can do today. Look back at the last four weeks and ask, “What keeps repeating that I secretly hate?” Be honest. Is it chasing leads? Is it rewriting the same copy from scratch? Is it getting to Friday and realizing you did everything except the one thing that creates revenue? Now ask, “What would make next week feel lighter?” Usually it’s one decision, not ten. A boundary. A template. A single outreach block on your calendar. A follow-up system. A tighter offer that makes the sales conversation shorter because the outcome is clearer.

Then create your “compounding loop” for this week: one visibility action, one relationship action, and one asset-building action. Visibility can be a short story-based post that points to the problem you solve. Relationship can be five genuine follow-ups to people already in your world. Asset-building can be one page of your book, one refined email, one case study, one podcast invite, one improved pitch. None of these require hero hours. They require consistency and a little bit of courage.

Groundhog Day is only depressing if you keep repeating the same inputs and hoping for different outputs. It becomes powerful when you treat repetition like a lab. Same week, better experiment. Same message, sharper angle. Same effort, more leverage.

Until next time...

Travis Cody,
Million Dollar Author

P.S. You're getting this newsletter because you're on one of my lists, most likely from our connection on LinkedIn. 

If you don't remember joining or simply don't want to hear from me,  please hit the "unsubscribe here" option.

I promise, you won't hurt my feelings.  (Ok... maybe just a little bit. 🫣)

Clear financial writing, faster

Turn spoken explanations into accurate, formatted financial copy for reports and investor comms. Wispr Flow saves editing time and keeps messaging consistent. Try Wispr Flow for finance.

Try Wispr Flow