How to Land Podcast Interviews That Sell Your Book for You

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Today’s Newsletter at a Glance

• Unlike traditional media, podcasts offer in-depth conversations with highly engaged audiences.

• Research each show, craft a compelling pitch that focuses on the value for listeners, and highlight engaging topics to increase your chances of landing interviews.

• Mention your book naturally, share insights from it, and offer a free resource (like a bonus chapter) to capture leads.

Hi! I’m Travis Cody, a bestselling author and book-publishing strategist dedicated to helping entrepreneurs and experts turn their knowledge into powerful marketing tools. Through my Million Dollar Author system, I guide clients to create, publish, and promote bestselling books in just 90 days—unlocking new revenue streams, attracting high-ticket clients, and boosting their credibility.

Read on to discover how I help make it happen!

Podcasts: The Secret Weapon for Book Promotion

If you want to reach a larger audience, establish credibility, and sell more books, podcasts are your best friend. Unlike traditional media, where you might get just a few minutes to share your message, podcasts allow you to engage in meaningful, in-depth conversations with listeners who are genuinely interested in your expertise. The right podcast appearance can not only boost your book sales but also open doors to speaking engagements, consulting opportunities, and new business connections.

The key to landing podcast interviews is crafting a compelling pitch that highlights the value you bring to the show’s audience. Instead of making it about you, focus on what listeners will gain from your insights. Do your research before reaching out to podcast hosts—listen to past episodes, understand their audience, and craft a pitch that aligns with their show’s theme. Offer engaging topics and real-world examples that will make for a fascinating conversation.

Once you’re on a podcast, make sure to mention your book in a way that feels natural. Share stories and insights directly from your book to demonstrate its value. One effective strategy is to offer a free resource, such as an exclusive chapter, bonus materials, or access to a private workshop, in exchange for their email. This turns passive listeners into active leads for your business and builds your relationship with potential buyers.

Podcasts have long-term marketing benefits, too. Episodes remain available indefinitely, meaning your interview can continue attracting new listeners (and book buyers) for years to come.

Want help getting booked on more podcasts? Hit reply and let’s talk.

Your book is just the beginning. If you’ve written a book, you’ve already created a goldmine of content that can be repurposed into multiple revenue streams.

Think about all the ways you can expand on the ideas in your book. Turn it into an online course, host a workshop, or offer a coaching program. Each chapter can become a standalone training or video series. The content you’ve already written can be turned into blog posts, social media content, or even an email sequence that nurtures potential clients.

Licensing is another powerful option. Businesses and organizations often look for expert content they can use for training purposes. If your book provides valuable insights, you may be able to license it as a corporate training program.

Your book should be working for you, not the other way around. When leveraged properly, one book can fuel your entire business for years to come.

Want ideas on how to expand your book into new revenue streams? Let’s chat—hit reply.

Stay tuned for more insights and tips from my “All Things Hollywood”, "Bestseller by Design" and the “Million Dollar Author” platform. Your journey to becoming a successful author continues here!

Until next time...

Travis Cody,
Million Dollar Author

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