The Hidden Six Figure (and Even 7!) Business Model Behind Bestselling Books

Welcome to the latest newsletter
of Million Dollar Author!

I'm Travis Cody & I have over 15 published books, as well as a rich history of working as a screenwriter in Hollywood. I am bringing you the latest insights and tips from the trenches of the publishing world. Whether you're working on your first manuscript or polishing your latest masterpiece, my mission is to help you unlock your full potential and become a Million Dollar Author. Weeky, we will go over strategies that can transform your approach to writing, editing, & marketing so that you feel confident to get your book done! Let’s get started!

Hey again, aspiring authors and entrepreneurs!

I am excited to share a game-changing approach to turning your book into a lucrative business. Today, we're diving into the hidden business model that goes far beyond traditional book sales—a model that can skyrocket your income and impact.

You see, relying solely on book royalties for income can be slow and often requires a large volume of books to make a significant profit. But there's a smarter, more efficient way to monetize your expertise. It's about leveraging your book as a powerful tool to attract and nurture a dedicated audience.

Let’s break it down:

The Free + Shipping Model: Start by offering your book for free, asking readers to cover only shipping costs (typically around $7.99). This approach acts as a filter, attracting only those genuinely interested in your content. These readers are your hot prospects—they’ve essentially raised their hand to say they want more from you.
The Upsell Strategy: Once someone orders your book, offer them a valuable upsell—like a video course that expands on the book’s teachings. This course, priced around $197, adds depth and enhances their learning experience. It’s a low-effort, high-value addition that capitalizes on their initial interest.
Group Coaching: For those who purchase the video course, offer a more personalized experience with a 4-6 week group coaching program. This not only provides additional value but also establishes you as an authority in your field. Clients pay around $297 for this service, which can be structured to include weekly sessions via video conferencing.
Scaling with Premium Services: Beyond group coaching, consider offering higher-tier services, such as one-on-one coaching or consulting. These can be structured as recurring monthly fees, ensuring a steady income stream while minimizing client acquisition efforts.

By structuring your business this way, you not only diversify your income but also create a sustainable model that reduces dependency on book sales alone. It positions you as an expert, allows for scalability, and attracts higher-quality clients over time.

If this sounds intriguing but overwhelming, fear not. I’ll guide you through each step, from setting up your initial offer to scaling your services effectively. Remember, simplicity is key. You don’t need complex funnels or endless email sequences—just a clear, value-driven approach that resonates with your audience.

The path to six figures starts here.