From Stranger to Signed

Today’s Newsletter at a Glance

• Why most people chase leads the wrong way...and how to stop doing that.

• The 4-part sequence that builds trust with cold prospects (without selling).

• How to create a system that converts strangers into clients...even if they’ve never heard of you before

They Don’t Know You Yet…But They Will

There’s a trap most entrepreneurs fall into: They chase attention like it’s currency. They try to scream louder, post more often, run ads, dance on social media… and somehow believe all this noise will magically convert strangers into paying clients.

It doesn’t.

The truth? Nobody buys from a stranger. Not in any meaningful, sustainable way. Trust is the real currency. And trust doesn’t come from being flashy...it comes from being consistent, intentional, and genuinely helpful.

At some point, I realized: The people who seemed to be “naturally attracting” clients weren’t actually winging it. They weren’t lucky. They had a sequence. A system. And it wasn't about manipulation...it was about showing up in a way that naturally deepens the relationship over time.

So I built my own system. And here’s what it looks like:

🤔Step 1: Spark Curiosity.
You don’t need to explain your whole life story in the first touchpoint. You just need to provoke a “Hmm… that’s interesting.” A story, a unique insight, a pattern interrupt...something that signals you’re different.

🧱Step 2: Establish Credibility.
Once they’re curious, they’ll snoop. Count on it. So give them something worth discovering. Valuable content. Wins. Case studies. Social proof. Something that communicates: I know what I’m doing...and I’ve done it for people like you.

🤝Step 3: Build Connection.
Now it’s time to get human. Share stories. Show your scars. Make them laugh, think, nod their head. This isn’t about impressing them anymore...it’s about making them feel seen.

🧲Step 4: Create the Pull.
When you’ve given enough value, built enough trust, and created enough connection, something magical happens: People start asking how they can work with you. No hard pitch required. You simply offer the next step and let them choose it.

Here’s the best part: once you build this sequence, you can run it on autopilot. Emails, podcasts, interviews, content...it keeps working, even when you’re not.

I’m not telling you this to impress you. I’m telling you because this is what works. If you’re willing to step back from the endless hustle and start building relationships instead of just chasing leads…this system will change the game for you.

You don’t need to be famous. You don’t need a massive ad budget. You just need a smart sequence that turns cold prospects into warm believers...and believers into eager clients.

This is the bridge between being overlooked and being overbooked.

You just have to build it.

Stay tuned for more insights and tips from my “All Things Hollywood”, "Bestseller by Design" and the “Million Dollar Author” platform. Your journey to becoming a successful author continues here!

Until next time...

Travis Cody,
Million Dollar Author

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