Creating and Publishing Your Expert Book

Welcome to the latest newsletter
of Million Dollar Author!

I'm Travis Cody & I have over 15 published books, as well as a rich history of working as a screenwriter in Hollywood. I am bringing you the latest insights and tips from the trenches of the publishing world. Whether you're working on your first manuscript or polishing your latest masterpiece, my mission is to help you unlock your full potential and become a Million Dollar Author. Weeky, we will go over strategies that can transform your approach to writing, editing, & marketing so that you feel confident to get your book done! Let’s get started!

Let's explore how to create and publish your
Expert/Authority Positioning Book.

The NEW Way of Publishing
Publishing has evolved. It’s not just about traditional routes anymore. Here’s a step-by-step guide to get your book created and published:

Identify Your Expertise: What makes you a master in your field? Your story, experience, process, and case studies form the core of your book.
Content Compilation: You’ve likely already created your book without realizing it. Compile your existing content:
- Blog posts
- Keynote speeches or presentations
- Podcast transcripts
- YouTube videos
- Interviews
- Facebook posts
Organize Your Content: Structure your content into a cohesive narrative. Use a logical flow that takes the reader through your journey and insights.
Editing and Proofreading: Professional editing is crucial. It ensures your book is polished and error-free.
Design and Formatting: A well-designed cover and professional formatting make a huge difference. People do judge books by their covers.
Self-Publishing Platforms: Use platforms like Amazon Kindle Direct Publishing (KDP), IngramSpark, or others to publish your book. These platforms offer print-on-demand services, reducing upfront costs.
Marketing and Promotion: Leverage your network, social media, and email list to promote your book. Consider running ads on platforms like Facebook or Google.

The Multiple Bestselling Books Strategy

Once you have your first book, rinse and repeat. Multiple books amplify your authority and credibility. Imagine being the consultant with multiple bestselling books on your area of expertise. It’s a massive authority booster.

Publishing Methods

Here are some methods to publish your book:

Traditional Publishing: Rare but possible if you have a strong proposal and significant platform.
Self-Publishing: The most accessible route with platforms like Amazon KDP.
Hybrid Publishing: A mix of traditional and self-publishing where you pay for some services.

Remember, you don’t need to be a writer to publish a book. You already have the content; it’s about compiling, editing, and presenting it professionally.