Authors Beware: These Common Marketing Myths Are Holding You Back

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Today’s Newsletter at a Glance

• Even the best books need a strategic marketing plan.

• While ads can help, organic strategies like podcast interviews, LinkedIn engagement, and content marketing often lead to more loyal readers and higher book sales.

• A small, engaged audience is far more valuable than a large, disengaged one.

Hi! I’m Travis Cody, a bestselling author and book-publishing strategist dedicated to helping entrepreneurs and experts turn their knowledge into powerful marketing tools. Through my Million Dollar Author system, I guide clients to create, publish, and promote bestselling books in just 90 days—unlocking new revenue streams, attracting high-ticket clients, and boosting their credibility.

Read on to discover how I help make it happen!

The Biggest Book Marketing Myths (And What to Do Instead)

If you’ve been struggling to get traction with your book, chances are you’ve heard a few common (but misleading) pieces of advice. Let’s bust some of the biggest book marketing myths that might be holding you back.

One of the most harmful myths is that if you write a great book, it will sell itself. The truth? Even the best books need a well-thought-out marketing strategy. Readers won’t magically find your book unless you actively promote it. That means leveraging social media, engaging in guest appearances, and building relationships with your ideal audience.

Another misconception is that paid ads are the only way to sell books. While ads can be helpful, they’re not the only path to success. Many authors find that organic strategies—such as podcast interviews, LinkedIn engagement, and content marketing—result in higher-quality readers who are genuinely interested in their message. Building long-term relationships with readers often leads to more sales than simply running ads.

Perhaps the biggest myth is that you need a massive social media following to succeed. The truth is, engagement matters more than numbers. A small but dedicated audience of readers who trust you is far more valuable than a large, disengaged following. Focus on meaningful interactions, delivering value, and positioning yourself as an authority, and you’ll see better results than chasing vanity metrics.

The bottom line? Success comes from having a clear marketing strategy and consistently putting your book in front of the right people.

Want a customized marketing plan for your book? Hit reply and let’s discuss.

Your book is the foundation of your expertise, but what’s the next step for your readers?

Many authors miss out on the biggest opportunity their book provides—creating a high-value offer that expands on the book’s concepts. A signature offer could be a coaching program, a workshop, an online course, or a consulting service that provides more hands-on guidance.

Readers who love your book are already primed to work with you. By having a clear next step, you transform casual readers into paying clients while delivering even more value.

Want help crafting your book’s signature offer? Reply to this email and let’s discuss.

Stay tuned for more insights and tips from my “All Things Hollywood”, "Bestseller by Design" and the “Million Dollar Author” platform. Your journey to becoming a successful author continues here!

Until next time...

Travis Cody,
Million Dollar Author

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